I’m a business operations executive with 14 years of experience in early-stage startups in New York. I’ve worked with 6 startups — 2 exited, 2 are thriving, 2 closed. Having worked across customer service, design, finance, growth, manufacturing, marketing, revenue, and sales operations, I’ve learned that no problem is truly unique. Every challenge may seem different on the surface, but they all share patterns grounded in first principles.
My mission is to help you, the startup founder, identify those patterns, tackle them relentlessly, and break through to the next level.
It's (really) hard to be both a visionary and an executor.
You excel at envisioning the future, but may struggle with the day-to-day stuff.
You might need a strategic and operational partner who not only understands your vision but also helps you with:
Executing that vision (i.e., making things happen!)
How I add value
Ever heard of the right-hand person to a leader? Chief of Staff, Biz Ops, COO, etc.
That’s me! ✋
You need someone with the right experience and tools to take your startup from chaotic disorder to structured clarity.
Learn how the pros get things done:
Strategic Planning & Project Management
Clearly map out how to get from A to B. Manage projects not just with tools, but with milestones and momentum.
Data Analytics & (Of course) Dashboards
Gain actionable insights into your customers, market, and company using data. Make data-driven decisions.
Process Mapping & Optimization
Understand business levers that impact both top and bottom lines. Identify bottlenecks and eliminate them one by one.
Sungjee is the rare combination of being simultaneously analytical, creative, and extremely collaborative.
Brian Chen Co-Founder & CEO, ROOM
Sungjee is a talented leader who is able to switch between big picture strategy and day to day operations successfully.
Emily Romero President, Schumacher North America
Who works best with me
If you're a non-software startup founder looking for go-to-market strategy, we should talk!
More specifically, here's who I work really (like really) well with: Type:Non-software, Software Funding Stage: Pre-Seed, Seed, Series A, Series B & Later Market Stage: Launch, Product-Market Fit, Go-to-Market Fit, Growth & Later Team Size:1 - 10, 11 - 50, 51 - 100, 101 - 500, 501 - 1,000, 1,000+
If your startup fits into any of these categories, let's talk:
For those of you who skip to TL;DR in every email, click the following:
What's "non-software"?
Definitions vary, so here's what I consider non-tech:
🚀 Startups that rely on technological breakthroughs (outside of software, like AI), or focus on disruptive business models, distribution channels, product designs, or marketing strategies.
🎁 B2C e-commerce players (think selling products online) or B2B products sold with a B2C online store front (often with digital customer service functionality).
🥼 Product categories include biotech, fashion, foods & beverages, cosmetics, home interior goods, commercial interior, furniture, lighting, etc.
🙌 Or, you're providing services that involve some kind of "physicality" — for example, conducting lab experiments on behalf of your clients (OK, that was oddly specific, but you get the idea).
Plans & Pricing
Hire a CXO at a fractional cost & get things done
Get executive expertise without the full-time cost.
✅ Flexible plans to suit your needs ✅ No risk, monthly contracts ✅ No minimum contract periods ✅ Hit the ground running from Day 1
Fractional CXO (20%)
starting at $3,611/mo
Best for early-stage startups looking for an executive partner to develop and manage business operations & strategy, often relying on other teams for the execution.
Best for early-stage startups looking to develop and launch a go-to-market strategy in a new space and frameworks to grow the business. Ideal for Seed - Series A stage startups needing breakthroughs.
Best for both early & late stage startups looking for solutions to business problems spanning across multiple functions. Works well if you need quick solutions!
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